Pinterest Keyword Research: How to Find the Words Your Audience Actually Searches

Last Updated on October 26, 2026 by Katie

I found my best-performing pin by typing “career change” into a search bar.

I’d been saving ideas to a Pinterest board called “career change ideas” for a while.

Whenever I needed a new article or pin, I did the same dull thing: typed the topic into Pinterest and looked at what appeared underneath.

“Career change after 40” was one of the suggestions, so I clicked it and read the pins that came up.

What were other bloggers and businesses calling theirs? That’s where I came across “midlife career change”.

That pin now sends me an average of 2,236 outbound clicks a month.

In the last 30 days, my whole account got 853K impressions and 15.58K outbound clicks. So one pin, built around one phrase, accounts for roughly one in seven of them.

Pinterest keyword research isn’t complicated. It’s a search bar, some curiosity, and the willingness to click the second suggestion instead of stopping at the first.

This guide walks through exactly how I do Pinterest keyword research, including the free tools I use to check a phrase is worth the effort.

If you’re brand new to the platform, start with my guide on how to get started with Pinterest and come back here.

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Would you rather have someone else handle your Pinterest keyword research?

I offer Pinterest account audits that show you where your keywords are letting you down, and Pinterest management covering keyword research, pin design, strategy and monthly reporting.

Check my Hire Me page here for more details.

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Why Pinterest Keyword Research Matters

Pinterest isn’t really social media. It’s a search engine with pictures.

People type words into the search bar looking for ideas, and plenty of them go on to buy something.

A pin gets found because its words match what someone typed, and that’s true whether you’ve got 12 followers or 12,000.

So the words you choose decide who sees your content. Pick vague ones and a lovely pin sits in the dark.

Pick the phrase people actually search and it can keep sending visitors for years. I wrote about that in how a 4-year-old pin still sends me 1,100+ blog visits a month.

The same applies if you run a business.

Someone searching “freelance writer for hire” is closer to buying than someone browsing for inspiration, and the right phrase puts your page in front of them.

Step 1: Start With a Topic You Keep Coming Back To

I keep a board called “career change ideas”. It isn’t a strategy. It’s just where I put things I find interesting, and it turns out to be where my best keywords start.

You probably have your own version.

Look at the topics you write about repeatedly, the ones with several posts already, or the ones readers email you about. Pick two or three. These are your seed topics.

Keep them broad at this stage. “Career change” is a seed topic.

“Career change after 40 for teachers” is something you’ll find later, and the research is how you get there.

Step 2: Do Your Pinterest Keyword Research in the Search Bar

This part is free and takes about ten minutes.

Type One Word and Stop Before You Press Enter

I typed “career” into the Pinterest search bar and got “career change jobs”, “careers for women”, “career ideas”, “career planning”, “career goals” and “career advice”, plus a few more.

Each of those is a different search, and each could be its own pin or its own blog post.

“Career change jobs” and “careers for women” would attract completely different readers.

Then press enter and look at the coloured bubbles along the top of the results. They narrow the topic down and hand you more specific phrases.

Pro tip: Screenshot the suggestions for each seed topic before you do anything else. They change, and you’ll want the originals when you start sorting.

Start Moving the Words Around

Once you’ve got a suggestion, treat it like a puzzle. Add a word, take one out, or change the order, and see what the search bar offers each time.

“Career change” gives you one set of suggestions.

“Career change after 40” gives you another. Swap the age for a stage of life and you land on “midlife career change”. Each version throws up phrases the others miss.

It feels a bit fiddly, and it is. But it’s part of how I found the phrase behind my best-performing pin.

Not every suggestion belongs to your audience, though.

Keep the ones that sound like a problem your reader needs solved, and copy them all into a note. You’ll sort them later.

Step 3: Click In and Read What Everyone Else Is Calling Their Pins

The search bar gives you a starting point. The pins underneath show which words people are actually using.

When I searched “career change after 40”, I read the text on each pin, then the titles and descriptions.

I also checked how many saves each pin had and how old it was.

I use the free version of a browser extension called Keywords Everywhere, which puts those numbers right on the pins. Pinterest doesn’t show them itself.

The age matters more than people expect. One pin had 221 saves, which sounds impressive until you notice it’s seven years old.

Another had 150 saves after four years. A third had one save after two weeks. None of those numbers means much until you read it next to the date.

Ignore sponsored pins, since they’re paid to be there. And borrow the wording, not the design.

Pro tip: Open the top five or six pins for a phrase and note any wording that appears more than once. Check each pin’s age before deciding it’s popular.

Step 4: Check Pinterest Trends Once a Month

The search bar shows you what people are searching for. Pinterest Trends shows you what’s starting to take off, and I check it about once a month.

I’m not looking for confirmation of keywords I’ve already chosen.

I’m hunting for ones I haven’t found yet, something I could use in a pin title or build a blog post around. It’s free, and you’ll find it in the sidebar of your Pinterest Analytics page.

Here’s an example. I spotted “how to create a vision board for success” in Trends, a phrase I wouldn’t have come across in my usual searches.

It has nothing to do with remote work on its face, but I thought I could build an article around it and angle it towards career success.

You don’t have to use a trend exactly as it’s worded. Look for the angle that makes it relevant to your readers.

Trends also helps with timing. If a phrase is seasonal, you can see roughly when it starts to climb and publish before it does.

Pins take a while to get picked up, so being early works better than being on time. For more on timing, see my guide to the best time to post on Pinterest.

One caveat: Trends show relative interest, not a headcount.

A rising line tells you demand is growing, not how many people are typing the phrase. I treat it as a nudge, not proof.

Pro tip: You don’t need a trend to match your niche exactly. Ask whether there’s an angle that does.

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Struggling to find keywords that actually get clicks?

I offer Pinterest account audits that show you the mistakes you may be making, and Pinterest management covering keyword optimisation, pin design, strategy and monthly reporting.

Check my Hire Me page here for more details.

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Step 5: Check Google Before You Write the Blog Post

Pinterest tells you what people search for on Pinterest.

It doesn’t tell you whether anyone is searching for the same thing on Google, and your blog post has to work in both places.

I use two free tools for this.

Keywords Everywhere

The same extension does a second job on Google.

I search a phrase like “career success” and two boxes appear beside the results, Related Keywords and Long-Tail Keywords.

You get the phrases straight away, with Copy and Export buttons if you want to save them.

For “career success”, the related box gave me “career success meaning”, “career success examples”, “career success tips” and “career success quotes”.

The long-tail box gave me “career success launchpad”, “career success high school” and some place names.

I use the free version. The search numbers cost credits, which I skip, and I ignore the prompts to buy plans.

Ubersuggest

Ubersuggest is my second opinion.

It has a free plan that limits how many searches you can run in a day, so plan them before you start. I use it mostly when I’m choosing the keyword for a new blog post.

Neither tool is perfect. The numbers are estimates, and paid tools generally have better data.

I treat them as a rough guide, and I remember that Google and Pinterest are different audiences: a phrase that’s quiet on one can be busy on the other.

Pro tip: Write down the three phrases you most want to check before you open either tool. When your free searches run out, you’ll have spent them on the ones that matter.

Step 6: Sort What You’ve Found

By now you’ll have a long, messy list. Most of it is useless, and the job is separating that from the few phrases worth building something around.

Take the “career success” search. “Career success tips” and “career success examples” describe something my readers might want.

“Career success jammu” is a place, and “career success high school” is the wrong audience entirely.

Keep the phrases that sound like a problem your reader needs solved. Drop anything that points to a place, a different audience, or something you can’t help with.

Then favour specific over broad. “Career success” is crowded.

A longer phrase like “career success tips for women over 40” is a smaller pond, and your pin has a better chance of being seen in it.

I keep a spreadsheet of the keywords I use for blog posts. When a phrase is worth using, it goes in there, so I’m never starting from scratch when I sit down to write.

Step 7: Use One Main Keyword Plus a Few Variations

This is where the research pays off. The rule is the same for pins and blog posts: one main keyword, plus a few variations.

For Pin Titles

The main keyword goes in the title, every time. And if the post suits it, add a number too.

People like numbers, and “7 ideas” tells them exactly what they’re getting.

Vague: “Ready for Something New? Here’s Where to Start”

Clear: “7 Realistic Midlife Career Change Ideas to Try After 40”

The first could be about anything. The second contains the exact phrase someone typed, a number, and a reason to click.

Only use a number if the post really has that many items, because readers notice.

For Pin Descriptions

Put your main keyword near the start of the description, then work in two or three variations naturally.

These are the phrases you found in the Pinterest search bar, Keywords Everywhere or Ubersuggest.

For “midlife career change”, my variations would be “career change after 40”, “career change jobs” and “career change ideas”.

Too stuffed: “Midlife career change, career change after 40, career change jobs, career change ideas, career change.”

Better: “Thinking about a midlife career change? If you’re looking at a career change after 40, this guide covers realistic career change jobs and ideas to get you started.”

The second version tells a person what they’ll get, and it still carries four phrases.

For Blog Posts

Same idea, bigger scale. Choose one main keyword for the post, then spread a handful of long-tail phrases through your headings, intro and body.

Those are the phrases from the Related and Long-Tail boxes in Step 5.

Pro tip: Take your variations from your research; don’t guess. If a phrase didn’t show up in the search bar, Keywords Everywhere or Ubersuggest, it’s probably not worth using.

Common Keyword Mistakes (And What to Expect)

Pinterest keyword research improves your odds. It doesn’t guarantee anything, and I’d be lying if I said otherwise.

Expecting every keyword to take off. It won’t. You can pick a phrase that looks perfect, make a decent pin, and watch it sit there.

That doesn’t mean the research was wrong. Some phrases just don’t catch on, and you only find out by trying them. Treat each keyword as an experiment, not a promise.

Getting the words right and the image wrong. A pin can have a strong title and a good description and still get no clicks because the image is weak.

Pinterest is visual, and people decide in about a second. If the picture is cluttered or hard to read at thumbnail size, the best keyword in the world won’t save it.

If a pin underperforms, look at the image before you blame the keyword.

Giving up after one attempt. Sometimes the fifth or tenth variation of a pin is the one that takes off. Same keyword, same post, but a different image, headline or angle.

Make several pins for each keyword and keep the ones that work.

Pro tip: When a pin flops, change one thing at a time, the image or the headline, not both. Otherwise you won’t know what made the difference.

Pinterest Keyword Research: Your Next Steps

You don’t need to do all of this in one sitting. Start with the search bar and go from there.

Pick one topic you write about and type it into Pinterest without pressing enter.

Copy the suggestions, then shuffle the words around and see what else appears. Click into a promising phrase and read what other pins are using, checking how old each one is.

Once a month, spend ten minutes in Pinterest Trends looking for phrases you haven’t found yet. Before you write a blog post, check the keyword on Google.

Then choose one main keyword per pin, put it in the title, add a number if the post suits it, and work two or three variations into the description.

Make several versions, because the one that takes off is sometimes the fifth or the tenth.

It’s a slow burn, and not every keyword will work. But one pin with the right phrase now sends me around 2,236 clicks a month, and it started with a search bar and a bit of curiosity.

Want a hand with your Pinterest keywords?

I offer Pinterest account audits and Pinterest management, including keyword research, pin design and monthly reporting.

Check my Hire Me page here for more details.

 

The post Pinterest Keyword Research: How to Find the Words Your Audience Actually Searches appeared first on Remote Work Rebels.

* This article was originally published here

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Best Time to Post on Pinterest: Get More Saves and Clicks Without Pinning More

Last Updated on October 12, 2026 by Katie

Four days of silence, then eleven pins in one sitting because I’d felt guilty.

That was my Pinterest “strategy” for a good while: pin when I remembered, usually from the sofa here in the UK, usually around the time my American audience was fast asleep.

I blamed the pins. I redesigned them, rewrote descriptions, and fiddled with fonts like it was a hobby. Traffic stayed flat.

The actual problem was embarrassingly simple. When I finally checked my audience stats, most of my readers were in the USA, and I’d been pinning into the void.

Once I started pinning around when they were actually scrolling, my engagement and traffic started to climb.

Timing isn’t magic. But like plenty of things in life, turning up when people are around helps.

In this post I’ll walk you through the best time to post on Pinterest, how to adjust it for your own audience, and the mistakes I’d skip if I could do it again.

If you’re new to the platform, my guide on how to get started with Pinterest covers the basics first.

Why the Best Time to Post on Pinterest Still Matters

Years ago, Pinterest showed pins in the order they were posted, so timing was basically the whole game.

That’s no longer the case, which makes it fair to wonder whether the clock still matters.

It does, and the reason is reach. Getting the best time to post on Pinterest right gives every pin a fair start.

How the Pinterest Algorithm Reads Your Pins

Pinterest watches what happens right after a pin goes live.

Early saves, clicks and comments work like votes of confidence, and the more of them a pin collects, the more people Pinterest shows it to.

A pin that gets nothing is treated as one nobody wants, and it gets shown to fewer people.

What Pinterest can’t see is why it got nothing. It doesn’t know your pin went live at 3am for your readers. It just sees silence.

That was exactly my problem. My pins were landing while most of my readers were offline, so they got no early reactions, so Pinterest had little reason to push them. Same pins, same designs. Different clock.

Timing isn’t everything, mind you. Pins last far longer on Pinterest than a post does on most platforms.

One of mine is four years old and still sends me over 1,100 blog visits a month, which I wrote about in the benefits of using Pinterest. Good timing just helps a pin get off the ground.

Your Audience Has Habits (Use Them)

People don’t scroll Pinterest at random. Some browse on their commute, some on a lunch break, and plenty save recipes and project ideas on the sofa once the kids are in bed.

Weekday habits look different to weekend ones, and your readers have a routine of their own.

A well-timed pin turns up when people are already browsing, which makes a save or a click much more likely. A badly timed one sits there waiting for someone to wake up.

It also saves you guessing. Once you know when your audience is around, you stop wondering whether the pin or the posting time is at fault.

Pro tip: before you change anything, check where your audience actually is. A schedule built around the wrong time zone is just a tidier version of pinning randomly.

When Is the Best Time to Post on Pinterest?

Most of the research on the best time to post on Pinterest points the same way: evenings, particularly between 8pm and 11pm, with Fridays and Saturdays often coming out ahead and 9pm cited as the busiest hour.

A smaller spike turns up in the early hours of the morning as well.

Treat that as a rough guide, not a rule. It describes Pinterest users in general, and your audience isn’t “users in general”. (I found that out the hard way.)

Check Where Your Audience Is First

Before you look at a single time slot, work out where your audience lives. The best time to post on Pinterest is always measured in your audience’s time, not yours.

This is the mistake I made for months. I’m in the UK, my audience is mostly in the USA, and I was pinning at times that looked sensible on my own clock.

When you’re in the UK and your readers are in America, 8pm for them is not 8pm for you. It’s the middle of the night over here.

So if you want to post at 8pm, that means 8pm USA time, not UK time.

The gap is roughly five hours between the UK and the US East Coast, and about eight to the West Coast. That makes 8pm Eastern around 1am in the UK, and 8pm Pacific around 4am. Not exactly sofa-and-a-cuppa hours.

The same applies whichever way round it is. If your audience is in the UK and you’re sitting in the USA, you’re the one doing the maths.

Dig into your Pinterest analytics to see where your viewers are based, then convert every time in this post into their time zone before you schedule anything.

Pinterest’s own guide to Audience Insights is a good place to start, since it shows what your audience cares about and how to find it in your business account.

One more trap: the UK and the US change their clocks on different dates, so for a couple of weeks each spring and autumn the gap shifts by an hour.

If your numbers suddenly look off, check that first.

Best Time to Post on Pinterest, Day by Day

If you’d like a concrete starting point, here are the three strongest slots for each day. Read them as your audience’s local time.

Day	Best time	Next best
Sunday	8pm	12pm, 9pm
Monday	8pm	4pm, 2pm
Tuesday	8pm	9pm, 3pm
Wednesday	2pm	4pm, 3pm
Thursday	8pm	2pm, 6pm
Friday	4pm	3pm, 2pm
Saturday	11pm	6pm, 7pm

Notice how often 8pm tops the list. It wins on four days out of seven, so if you only have the patience to test one slot, start there.

What About Video Pins?

The best time to post on Pinterest for video pins follows a slightly different pattern.

On weekdays, mornings from around 8am to 11am and afternoons from 2pm to 4pm tend to work, when people steal a scroll between tasks.

Evenings after 8pm are strong too, as people wind down. At weekends, it’s a gentler rhythm: late morning, then a window in the early evening.

Whichever slots you pick, give them a few weeks before judging. One good Tuesday proves nothing.

Pro tip: treat these times as your first experiment, not your final answer.

Pick two or three slots, convert them to your audience’s time zone, pin consistently, and check your analytics after a few weeks to see which ones they respond to.

What to Weigh Up Before You Set Your Best Time to Post on Pinterest

The table above gives you somewhere to start. These four things decide where you end up.

What You Want Pinterest to Do for You

Your goal changes your schedule. If you’re after followers and visibility, aim for the hours your audience is busiest, because that’s when a pin picks up the most early reactions.

If you want clicks to your blog or shop, think about when people have a few spare minutes to actually read, which is a different mood from idle scrolling.

I can’t give you the exact clock time that suits your goal, and nobody else can either.

If traffic is what you’re after, test a few different slots and compare your clicks, not just your impressions. A pin can get plenty of views and still send nobody anywhere.

Which Days Suit Your Audience

The best day for one account can be the worst for another.

Weekdays tend to catch people on breaks and commutes, while weekends often suit audiences with time to browse and plan.

What matters is your readers’ routine. If they work 9 to 5, weekday lunchtimes and evenings are a decent bet.

If you pin hobby or lifestyle content, weekends may do more of the heavy lifting.

My own audience is mostly people trying to escape the 9 to 5, which makes me suspect evenings do well, but I’d rather you check your numbers than take my word for it.

How Often to Pin

This is where I used to go wrong. Pinterest rewards a steady rhythm, and mine was the opposite: nothing for days, then a pile of pins in one go.

Pin too rarely and you slip out of sight. Pin too much and you risk wearing out the people following you.

There’s no magic number, so pick a pace you can keep up for months, not one you’ll abandon by week three.

The easiest way to stay steady is to schedule pins ahead instead of relying on your memory. Batch them in one sitting and let them go out at the times you’ve chosen.

Who Your Audience Actually Is

This one mattered most for me. We’ve covered time zones, but your audience’s daily life counts too.

What do they do for work? When do they get downtime? What are they interested in?

A reader with a day job is on Pinterest at different moments from a stay-at-home parent or a student. If you don’t know, your analytics will hint at it, and it helps to look at who engages with your pins.

Pro tip: if you’re stuck, pick the three times from the table that best suit your audience’s routine, test them for a few weeks, then keep what works and drop what doesn’t.

How a Pinterest Manager Can Help Boost Your Pinterest Reach

There’s no single best time to post on Pinterest. The right slot depends on where your audience lives, what their days look like, and whether you show up consistently.

That sounds simple until you try to fit it around everything else on your plate.

Working out your audience’s time zone, testing slots, keeping an eye on analytics, designing fresh pins and posting regularly is a lot to keep up with.

It’s also the kind of work that slides when life gets busy. I know because it slid for me. Four days of nothing, then a panic pile of pins.

That’s where a Pinterest manager comes in.

What a Pinterest Manager Actually Does

A good one takes the repetitive, easy-to-forget parts off your plate:

• Works out the right posting times for your audience, including the time zone maths, so you’re not pinning into the middle of their night
• Designs and schedules fresh pins from content you’ve already published, so you don’t have to keep producing new material just to feed Pinterest
• Keeps your posting steady, with a small number of carefully optimised pins a day instead of a burst followed by silence
• Checks your analytics and adjusts as results come in, since the best times for your account can shift

The goal is that Pinterest quietly sends visitors to your site while you get on with the parts of your business you actually enjoy.

What to Look for Before You Hire One

Be a little sceptical, because this field has its share of overpromisers.

Ask how they schedule. Some managers lean heavily on automation tools and looping old content, which can backfire as Pinterest has become stricter about repetitive posting.

I schedule everything through Pinterest’s own native tools instead. It’s more hands-on work, but it’s what performs well now.

Ask about volume too. More pins isn’t automatically better, and flooding an account can look like spam.

A handful of fresh, well-optimised pins a day builds momentum more safely.

And be wary of anyone who guarantees sales. I won’t, and neither should anyone else. A manager can bring you more visibility and more targeted traffic.

What visitors do once they land on your site depends on your offer and your pages.

Work With Me on Your Pinterest

I’ve spent over six years growing my own blog’s traffic through Pinterest, including plenty of mistakes with timing along the way, so I know how much a few small changes can move the numbers.

If you’d like help, my monthly management packages cover custom pin creation and scheduling, keyword optimisation, a growth strategy for your account, and monthly reporting.

Every package starts with a free account audit, and there’s no long-term contract.

You can see everything, including pricing and answers to common questions, on my Pinterest management page.

The post Best Time to Post on Pinterest: Get More Saves and Clicks Without Pinning More appeared first on Remote Work Rebels.

* This article was originally published here

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How to Get Started With Pinterest and Build Traffic That Lasts for Years

Last Updated on October 5, 2026 by Katie

I’ll be honest: when I started on Pinterest, I had no plan. None.

I pinned once or twice a day when I remembered. Some days I forgot entirely. No keyword research, no strategy, and no idea what a board description was for.

I treated it like a corkboard in a spare room and hoped for the best.

Then I checked my stats one day and the line was heading up. Not dramatically, but enough that I stopped and looked properly.

When I dug into where the traffic was coming from, there was a pin I’d posted two years earlier, still sending visitors to my blog. I’d forgotten it existed.

That was the moment Pinterest stopped being a hobby. A pin I’d barely thought about was working for me while I wasn’t.

Fast forward, and I now have pins that are four years old and still bringing in traffic. Six years in, my account gets 627.1K monthly views (at the time of writing).

That didn’t come from the messing-around phase. It came from what I learned once I stopped.

If you want to know how to get started with Pinterest without the messing-around phase, this is the guide I’d have wanted: setup, keywords, what to pin, how often, and what to realistically expect.

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Need help setting up your Pinterest business account?

I offer Pinterest manager services and account set-ups so you get set up the right way and start driving traffic immediately.

Check out my Pinterest manager services here.

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Why Pinterest Runs on Keywords, Not Followers

Pinterest isn’t Instagram with nicer wallpaper. It took me far too long to see that.

On most platforms, reach follows your audience. Post to nobody and nobody sees it.

Pinterest flips that. A pin turns up because its words match what someone typed into the search bar, and it barely matters whether the person behind it has 12 followers or 12,000.

You can see this in about thirty seconds. Type “work from home” into the search bar and look at the suggestions that drop down.

Those aren’t Pinterest’s guesses. They’re phrases people actually search for, and each one is a door into the platform. Pins that use those exact words get found. Pins that say something vaguer, like “Dream Big, Work Free”, get skipped, however pretty they look.

It also changes who you’re writing for. People on Pinterest are planning, not killing time: ideas, purchases, projects they actually intend to do.

That’s a far better audience for a blogger or business than someone half-asleep on a feed.

The practical upshot is that keywords do the heavy lifting. Your profile, your boards, your pin titles and descriptions all need to say clearly what they’re about.

Get those right and a tiny account can get found. Get them wrong and a gorgeous pin sits in the dark.

Pro tip: Screenshot the search suggestions for each of your main topics before you do anything else. You’ll need them a few sections from now.

How to Get Started With Pinterest: Setting Up Your Account

Setup is the boring bit, and it’s also where a lot of accounts quietly sabotage themselves.

Pinterest can’t read your mind. It reads your profile, your boards and your pins, and uses them to decide who should see what.

Think of this as filling in the labels before you start putting things in the boxes.

Start With a Business Account

It’s free, and it gives you analytics, the ability to claim your website, and a proper view of what’s working.

You can create a fresh one or convert an existing personal account. If you’ve got an old personal account full of wedding ideas and sourdough recipes, I’d start a separate one.

Pinterest decides what your account is about partly from what’s already on it, and a mixed bag confuses things.

Claim Your Website

Pinterest walks you through verifying that your blog is yours. Do this early. It links your pins to your site, and it means your content gets properly attributed when other people save it.

Write Your Profile Name Like a Search Result

Most people put their name or brand and leave it there.

Add a few words describing what you cover instead. “Remote Work Rebels | Freelancing, Side Hustles & Working From Home” tells both Pinterest and a human visitor exactly what they’re getting. “Sarah’s Corner” tells them nothing.

Write a Bio That Does Two Jobs

You’ve got a short space, so make it count. Say who you help and with what, in plain sentences, using the phrases people would actually search.

Not a list of keywords separated by commas. That reads like spam to people and increasingly to Pinterest as well.

Build a Few Focused Boards

Boards are your categories, and each one should be something a person could realistically type into the search bar. “Work From Home Jobs” works. “My Dreams” doesn’t.

Aim for roughly five to ten boards to begin with, all tied to your main topics. You can add more later, but a handful of well-named boards beats thirty vague ones.

Give every board a description too. Two or three natural sentences about what the board covers, with your main keywords in there. This is easy to skip and costs you nothing to do.

Pro tip: Write your profile name and bio before you design a single pin, then read them back as a stranger would. If you can’t tell what the account covers within five seconds, rewrite them.

What to Have Ready Before You Pin

• A profile photo or logo, so you look like a real person or brand
• Your website claimed
• Five to ten boards with keyword-friendly names and descriptions
• A simple pin design template, so every pin you make looks consistent

No need to wait until everything’s perfect, but get these in place and you’re giving Pinterest something to work with from day one.

Pinterest SEO for Beginners

SEO sounds technical, but on Pinterest it mostly comes down to being clear.

If you’re working out how to get started with Pinterest, this is the part that matters most. You’re telling the platform what each pin is about, in the words real people already use when they search.

Get that right and Pinterest knows who to show your pins to. Get it wrong and it has to guess, and it’s not a great guesser.

How to Find Pinterest Keywords

The best keyword tool is free and already open in another tab: Pinterest’s own search bar.

Start typing a topic, say “work from home”, and watch the suggestions appear underneath. Every one of those is a phrase people have genuinely searched for.

Then go a step further. Pick one suggestion, search it, and look at the coloured guide bubbles that appear above the results.

Those narrow the topic down (“work from home jobs for moms”, “work from home jobs no experience”) and give you more specific phrases to build pins around.

A few things to keep in mind as you collect them:

• Specific beats broad. “Side hustles” is crowded. “Side hustles for introverts” is a smaller pond where your pin has a better chance of being seen.
• Plain beats clever. Pick the wording searchers use, even if it feels dull. Pinterest rewards the obvious phrase.
• Keep a running list. A simple note or spreadsheet of phrases, grouped by topic, saves you starting from scratch every time you make a pin.

Pinterest also has a free Pinterest Trends tool, which shows how a keyword is performing over time and lets you compare phrases against each other.

There’s a useful walkthrough in Pinterest’s own business community. Paid tools exist too, and some bloggers swear by them. For a beginner, the search bar is enough.

Where Keywords Go in a Pin

Think of keywords as labels.

Pinterest reads the text attached to your pins, boards and profile to work out what they’re about, so these are the places to use them:

• Your profile name and bio
• Board names and board descriptions
• Pin titles
• Pin descriptions
• The text on the pin image itself, which Pinterest can read too

 

Notice what that list doesn’t say: use every keyword everywhere. Stuffing the same phrase in six times makes your text unreadable and doesn’t help you rank.

One main phrase per pin, plus a couple of related ones used naturally, is plenty.

Writing Titles That Get Clicks

Your title has two jobs. It has to match what someone searched, and it has to make them want to click. The trick is doing both without sounding like a robot or a clickbait merchant.

Lead with the keyword, then promise something specific. “Freelance Writing for Beginners: How to Land Your First Client” is clear about the topic and the payoff.

“Your Writing Journey Starts Here” could be about anything, so Pinterest can’t place it and searchers scroll past.

Don’t just repeat the text on the pin image either.

The image grabs attention, and the title adds context. If the image says “7 Legit Side Hustles”, the title could say “Legit Side Hustles You Can Start From Home This Week (No Experience Needed)”.

Same topic, more information, more search terms.

Writing Descriptions That Rank

The description is where you reinforce your keywords and give Pinterest, and the person reading, a bit more to go on.

Write it in normal sentences, as if you were explaining the pin to a friend. Say what the pin helps someone do, and work your main phrase in near the start.

For example: “Looking for legit work from home jobs that pay weekly?

This post covers 53 real options, how much they pay, and how to apply, with no experience needed for most of them.”

That reads like a person wrote it, includes the main keyword, and tells the searcher what they’ll get.

Compare it with a block of comma-separated phrases like “work from home, side hustle, make money online, remote jobs”. That reads as spam, and it doesn’t tell anyone anything.

If you’re stuck, answer this in two sentences: what will someone know or be able to do after clicking this pin? That’s your description.

Pro tip: Write for the search, not for cleverness. “Side Hustles From Home” will beat “Escape the Rat Race, One Pin at a Time” every time, because nobody types the second one.

What to Pin on Pinterest

The good news about how to get started with Pinterest as a blogger is that you don’t need a constant stream of new ideas.

Pinterest isn’t asking you to be entertaining every day. It wants useful content that sends people somewhere worthwhile, and you’ve probably already written plenty of it.

Start With Your Own Content

Go through your blog and ask what problem each post solves.

My guide on how to become a freelance writer with no experience solves I want to write for a living but nobody will hire me.

My list of legit work from home jobs that pay weekly solves I need money soon.

Each problem is a pin topic. Start with your strongest posts, the ones you’d be happy for a stranger to land on, rather than whatever you published last.

Practical, solution-style content tends to do well here: roundups, how-tos, checklists, step-by-step guides.

People save these because they intend to come back and use them, which is exactly the mindset that makes Pinterest useful for a blogger.

Make Several Pins for One Post

One post doesn’t mean one pin. Each pin can pull a different angle from the same article, with a different headline, image and keyword.

A post on freelance writing could produce one pin about finding your first client, another about the mistakes to avoid, and a third about the tools you need.

Same destination, three different searches it can show up in.

Pin Beyond Your Blog Posts

Blog posts are the obvious choice, but they’re not the only thing worth pinning.

Once you’ve got the basics running, these are worth trying:

• Email sign-up pages. If you offer a freebie, such as a checklist, a template or a short guide, build a simple landing page for it and pin that. Pinterest users are already in problem-solving mode, so a free resource that answers their search is an easy yes.

The pin should clearly promise what’s on the other side, and the landing page should deliver exactly that. A pin that says one thing and a page that says another will frustrate people and can get you flagged.

 

• Shoppable pins to products. If you sell anything, whether a digital product, a printable, a course or a physical item, you can pin straight to the product page. Pinterest has dedicated tools for product pins, including catalogues and product details that show price and availability on the pin itself. The setup requirements change, so check Pinterest’s business help pages for the current steps.

 

• Specific pages of your website. Pinning doesn’t have to stop at articles. Category pages, a “start here” page or a resources page all work, because one pin can send someone to a page that gathers a whole topic in one place. The same goes for a Hire Me page or any page where you sell products or services.

Someone searching “freelance writer for hire” or “printable budget planner” is closer to buying than someone casually browsing, so a pin that lands them on the right page can be worth a lot more than a pin that lands them on a general article.

Make sure the pin says what the page actually offers, and that the page makes the next step obvious, whether that’s an enquiry form or a buy button.

Each of these gets its own pin design and its own keywords, just like a blog post.

Treat them as extra doors into your site, not afterthoughts. And if you’d like to try affiliate links, I’ve written about Pinterest affiliate marketing without a blog.

Keep the Design Simple

A pin has about a second to make sense. Large readable text, good contrast and one clear promise beat a cluttered design every time.

Most people are looking at a small screen, so if you can’t read it at thumbnail size, simplify it.

Use the same template or two across your pins so they look like they belong to one account.

Pro tip: Aim for fresh pins rather than reposting the same image again and again. A new image and headline for the same post or page gives Pinterest something new to test, and shows you which angle people respond to.

How Often to Post on Pinterest

There’s no magic number, and anyone who claims otherwise is guessing.

The honest answer is that Pinterest rewards steady activity more than bursts of effort followed by silence.

Thirty pins in one weekend and nothing for a month is worse than a few pins a week, every week.

Choose a Schedule You Can Keep

The best frequency is the one you’ll still be doing in six months.

If you commit to something unrealistic, you’ll burn out, vanish for weeks, and have to start building momentum again. Pick something modest and repeatable.

A Starting Routine

• Choose three to five of your best posts
• Create two or three fresh pins for each
• Spread them across the week rather than posting them all at once
• Repeat next week with another batch

That’s a manageable number of pins, and you can build the week’s batch in one sitting. Use Pinterest’s own scheduler to line them up.

I avoid third-party automation tools and looping the same content, because flooding an account can look like spam behaviour and quietly hurt your reach.

Quality Beats Quantity

More pins don’t automatically mean more traffic. A handful of clear, well-labelled pins with proper keywords will outperform a pile of rushed ones.

Treat each batch as a chance to improve: check which pins got saves and clicks, work out why, and make the next lot a little better.

Pro tip: Batch your pinning. Set aside one session a week to design and schedule everything, and you won’t have to think about Pinterest on the other six days.

What Results Beginners Should Expect

Pinterest is a slow burn. If you’re coming from Instagram or TikTok, where a post lives or dies within a day, this will feel strange.

Anyone learning how to get started with Pinterest should know that you’ll pin consistently, check your stats, and see very little. That quiet stretch is normal.

Why It Feels Slow

Pinterest doesn’t push a new pin to everyone at once. It shows it to a small group, sees what people do with it, and widens or narrows the reach from there.

It’s also learning what your account is about while this happens. So the early weeks are mostly Pinterest working you out, not Pinterest ignoring you.

What the Early Stages Usually Look Like

Impressions tend to come first. People see your pins before they click them. Clicks follow, then saves, and eventually steady traffic to your site.

Each stage can feel like nothing is happening right up until it suddenly is.

Think in months rather than days. I’d give it at least three to six months of regular pinning before judging whether it’s working, and I’d be wary of anyone promising results in a few weeks.

Your own niche, pin quality and consistency will move that timeline either way.

Why It’s Worth Waiting

Here’s the payoff. A good pin can keep sending visitors for years, which is almost unheard of on other platforms.

My best pin right now was made in July 2022. It sent 1,196 people to my blog in a single month, points to my guide on how to get paid to be a virtual friend, and I haven’t touched it since.

I’ve broken down the numbers in my post on how a 4-year-old pin still sends me 1,100+ blog visits a month.

One honest caveat: views aren’t the same as visits to your blog. Plenty of people see a pin without clicking it, so judge your progress by clicks and traffic as well as impressions.

Pro tip: Check your analytics monthly, not daily. Daily numbers wobble and will make you doubt a strategy that’s working. Monthly trends show you the real direction.

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Struggling to get Pinterest traffic?

I offer Pinterest account audits that show you the mistakes you may be making and give you a plan to move forward.

Check my Hire Me page here for more details.

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Common Beginner Mistakes (And How to Fix Them)

Most Pinterest struggles come from treating it like something it isn’t.

These are the mistakes that hold new accounts back most often, and each one is fixable.

Expecting instant traffic. You pin for two weeks, see almost nothing, and decide it doesn’t work. The fix is a longer time frame. Commit to a set number of months before you judge, and track clicks rather than checking how you feel.

Treating it like social media. Chasing followers, posting random inspiration and ignoring search is the classic mistake. Pinterest shows pins based on relevance, not popularity. Put your effort into clear keywords and useful pins instead of growing a following.

Ignoring keywords. A beautiful pin with a vague title and no description gives Pinterest nothing to work with. The fix is to research phrases first, then use them in your profile, boards, titles and descriptions, as covered in the SEO section above.

Having no focus. If your boards jump between recipes, travel, home decor and side hustles, Pinterest can’t tell who your content is for. Pick a core niche and build your boards around it. You can broaden later once the account has some traction.

Pinning inconsistently. Thirty pins in one weekend followed by a month of silence sends mixed signals. A smaller routine you can keep up every week beats a heroic burst you can’t sustain.

Copying big accounts blindly. What works for an account with millions of views may not suit yours, and copying their design or wording doesn’t tell you why it worked. Use big accounts for inspiration, then test your own versions and see what your audience responds to.

Giving up on pins too early. A pin that gets little attention in its first week isn’t necessarily a dud. Some take months to find their audience. Don’t delete underperformers in a panic. Leave them alone and put your energy into making new ones.

Pro tip: If something seems broken, check the basics before changing your whole strategy. Is the link working? Are your keywords clear? Does the pin make sense at a glance? Those three fix more problems than any advanced trick.

FAQs

How Long Does Pinterest Take to Work?

Longer than you’d like. Expect a few months of regular pinning before you see meaningful traffic, and be prepared for the first stretch to feel pretty quiet. It builds slowly, then starts stacking as more of your pins get picked up.

Do I Need Followers to Get Traffic?

No. Pinterest shows pins based on what people search for, not on who follows you. A small account with clear keywords and useful pins can get found, while a big account with vague, unlabelled pins can sit in the dark.

Can Pinterest Make Me Money?

Indirectly, yes. Pinterest sends people to your blog, your products or your services, and the income comes from what happens after the click. It’s a traffic source, not a paycheque, so what you send people to matters as much as the pins themselves.

How Many Pins Should I Post?

Enough to stay consistent without burning out. A few fresh pins a day or a handful each week both work, as long as you can keep it up for months. Steady beats heroic.

Is Pinterest Still Worth It?

In my experience, yes. Six years in, I still have pins from four years ago sending visitors to my blog, which is rare on any platform. It asks for patience up front, but the effort keeps paying back.

How to Get Started with Pinterest: Your Next Steps

You don’t need to do everything at once. That’s how to get started with Pinterest in practice: start with the basics and add one layer at a time.

First, set up a business account and claim your website. Then spend an hour in the search bar collecting keywords for your main topics, and use them to name your boards and write your profile.

After that, pick three to five of your best posts, make a few pins for each, and schedule them across the week.

Then leave it alone for a few months and check your analytics monthly. For more, browse my Pinterest Marketing posts.

If you’d rather hand it over, I offer Pinterest management on my Hire Me page, covering pin design, keyword optimisation, strategy and monthly reporting, plus a free account audit to see where your profile stands.

Either way, start small, stay consistent, and give it time.

The post How to Get Started With Pinterest and Build Traffic That Lasts for Years appeared first on Remote Work Rebels.

* This article was originally published here

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Benefits of Using Pinterest: How a 4-Year-Old Pin Still Sends Me 1,100+ Blog Visits a Month

Last Updated on September 28, 2026 by Katie

Pinterest is the reason this blog has readers. I don’t say that lightly, and I’ve known it for a long time.

The proof is in my Analytics. Over the last 28 days, Pinterest sent me around 11,000 visits.

Google sent 656.

My best pin right now, nearly 60,000 impressions in the last month, was made in July 2022.

It sent 1,196 people to my blog in the past 30 days alone. [I haven’t touched it since.] It’s been quietly working for four years.

None of this happened quickly, and none of it was tidy. Pinterest is a slow build, and even now a good chunk of my pins sink without a ripple.

I once had my account flagged for spam after sharing a pin I hadn’t checked properly. It was an honest mistake, and it still made my stomach drop.

So this isn’t a “sign up and watch the money roll in” post.

But if you think of Pinterest as somewhere to post pretty pictures and hope for likes, you’re using it wrong.

It’s a search engine, and that changes how you should approach it.

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Need help getting traffic from Pinterest?

Check out my Pinterest Manager Services HERE.

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7 Benefits of Using Pinterest as a Blogger or Business

I’ve spent years on Pinterest, and it still gets written off as a place for recipes and wedding mood boards.

Below are the seven reasons I think it deserves a place in your traffic plan, with my own numbers wherever I have them.

Some are big wins and some come with fine print, and I’ll flag which is which.

1. It’s a Search Engine, Not a Social Network

Most social platforms run on people you already know.

You post, your followers see it, and if you’re lucky someone shares it. Skip a week and the whole thing goes quiet.

Pinterest works the other way round. Nobody opens it to see what their cousin had for lunch.

They open it with a question, or a half-formed idea: how to start a blog, what to cook on Tuesday, how to earn money from the sofa.

That’s search behaviour, and the numbers back it up. Adobe research, cited in Forbes’ piece on Pinterest for small businesses, found that 39% of consumers use Pinterest as a search engine.

Forbes describes its primary purpose as being a visual search engine, which is a fair summary.

The practical consequence is that keywords matter far more than follower count. The words in your pin title, description and board names are what get you found.

Picture someone typing “fun remote jobs” into the search bar. They’re probably not ready to apply for anything yet.

They’re browsing, collecting ideas, saving things for later.

My post on fun remote jobs that are hiring is written for exactly that person, and a pin is a good way to meet them while they’re still in that mood.

Fair warning: if your Pinterest plan is to post a pin and wait for likes, you’re treating it like Instagram. Likes don’t pay anyone. Being found for the right search does.

Takeaway: before you design a single pin, write down the phrase you want it to be found for, then put that phrase in the title.

2. People Arrive Ready to Buy

There’s a difference between someone scrolling for a laugh and someone scrolling for a decision. Pinterest tends to attract the second kind.

People use it to plan things: a kitchen refit, a wedding, a career change, a side hustle.

Planning comes just before spending, which is why the benefits of using Pinterest look so different from what you’d get from a viral tweet.

Forbes cites Sprout Social data saying 85% of weekly users have bought something from a pin. Treat any single statistic with some suspicion, but the direction is hard to ignore.

Pinners are shoppers with a list. For a business with a product catalogue, that means shoppable pins, which let people buy without taking a scenic route via your homepage.

For a blogger, it means readers who arrive wanting to do something, not just read about it.

You can see it in my own numbers. My pin for 15 Best Remote Jobs for a Midlife Career got 1,560 outbound clicks in the last 30 days, a 3.0% click rate.

Someone weighing up a career change in their 40s or 50s isn’t casually browsing.

They’re making a big decision and they want a proper list, which is what my post on the best remote jobs for a midlife career change gives them.

Pro tip: send pins to pages you control, such as your own post or product page, and keep any affiliate links there.

You decide what people see when they land, and you’re less likely to trip Pinterest’s spam filters.

3. Pins Last for Months, Even Years

A social media post has a shelf life measured in hours. A Pinterest pin can have one measured in years, and I can show you the receipts.

The pin sitting at the top of my account right now was made in July 2022.

In the last 30 days it picked up 59,425 impressions and sent 1,196 people to my blog, a 2.0% click rate. It’s four years old.

It’s still the top pin on my account for impressions, and it points to my guide on how to get paid to be a virtual friend, which is why that post keeps finding readers long after I stopped thinking about it.

It isn’t a one-off either. My pin about filling out forms for money picked up 1,009 clicks (2.1%) in the same 30 days.

That’s three pins with over a thousand clicks each in one month, working away while I get on with something else.

Forbes makes the same point about evergreen content. Pins that aren’t tied to a season or a trend can keep working all year, and how-to content suits it best.

That matches what I see. My best performers are all “how to” and list posts that will be just as useful next year as they were last year.

The catch: this is the slow part. A pin rarely explodes in week one. Plenty of mine have flopped, and some still do. If you judge Pinterest after a fortnight, you’ll quit before it starts working.

Takeaway: make pins about topics that will still matter in a year, and give each one months to prove itself, not days.

4. You Don’t Need a Following to Get Found

You might assume you need thousands of followers before Pinterest is worth your time.

On most platforms that’s true. The algorithm mostly shows your posts to people who already follow you, so no audience means no reach.

Pinterest is different, and it’s the point about the benefits of using Pinterest that beginners tend to underestimate.

Forbes cites eMarketer data showing that 96% of Pinterest searches are unbranded. In plain English, people aren’t looking for a particular company or creator.

They’re looking for an answer or an idea. Nobody has ever typed “Remote Work Rebels” into Pinterest to find me.

They type things like “morning shift remote jobs” or “entry level remote jobs”, and my pins turn up because the wording matches, not because anyone knows my name.

That levels the field. A brand-new blog with a well-worded pin has a fair shot at appearing alongside established sites, because the pin is competing on relevance rather than reputation.

Forbes puts the advice down to a consistent content strategy, not a big name.

Levelling the field isn’t the same as skipping the work, though. You still have to research keywords, design pins that stand out in a crowded feed, and publish regularly for months.

Lots of people give up at week six because nothing has happened yet, which is roughly when nothing was supposed to have happened.

If you’ve tried Instagram or TikTok and got worn down by follower counts, this is the platform that doesn’t care.

Takeaway: put your main keyword at the start of the pin title, then repeat it naturally in the description.

5. It Takes the Pressure Off Google

Relying on one traffic source is like running a business with a single customer. It works nicely until they leave.

For most bloggers that customer is Google, and Google keeps changing the rules.

Forbes points out that organic traffic from Google may be dropping, with more searches ending without a click and AI overviews answering questions before anyone reaches a website.

Pinterest, it argues, can help fill that gap.

My own Analytics tells the same story. In the last 28 days Pinterest sent me over 11,000 sessions across its two source lines.

Google sent 656. To be fair, Google traffic is growing for me, up 174.5% on the previous period, but from a small base, and I’m not planning to build a business on a percentage.

One of the more underrated benefits of using Pinterest is that it gives you a second route to readers that doesn’t depend on ranking on page one.

Pins get found through Pinterest’s own search, the home feed and related pins, which is a completely different set of doors from the ones Google controls.

Now the awkward bit. By my own numbers, I’m heavily reliant on Pinterest, which is a bit rich given the point of this section.

Pinterest can change its algorithm too, and having my account flagged for spam once was a short, sharp reminder that I don’t own the platform.

Takeaway: treat Pinterest as one engine, not the whole car. Check where your traffic comes from every month, and keep building things you own, like an email list.

6. The Tools Are Free (Your Time Isn’t)

Most marketing channels charge you before they give you anything. Pinterest lets you start for nothing.

A business account is free, and among the benefits of using Pinterest for a blog or shop, the price is hard to argue with.

According to Pinterest’s own creators’ guide, the business account is built for creators and brands, and it unlocks special pin formats, the Creator Hub and more detailed analytics.

The same guide suggests connecting and claiming your website. Forbes adds rich pins to the list.

These pull information from your website and are more informative than regular pins, which gives you more room to use keywords and stand out in search results.

The analytics are where the free tools earn their keep. Here’s a habit I’d recommend. When I sorted my top pins by impressions, my 2022 pin came first.

When I sorted them by outbound clicks, my midlife career pin came out ahead, with 1,560 clicks against 1,196.

Impressions are nice for the ego. Clicks bring the readers.

Pro tip: in Pinterest Analytics, change the “Sort by” menu on your Top Pins list to outbound clicks. It shows you which pins are earning their place.

The honest trade-off is that free in money terms doesn’t mean free in time.

Designing pins, writing descriptions and checking what’s working takes hours every week, and the results are slow.

You’re paying with patience instead of cash. For most people starting out, that’s a better deal, but it’s still a deal.

7. The Audience Is Wider Than You’d Think

If you’ve written Pinterest off as a place for wedding boards and wallpaper ideas, the audience has moved on from that image.

Forbes points to a Pinterest report showing that men make up more than a third of the platform’s global audience, skewing towards Gen Z and millennials, with interests in fitness, style, wellness and self-care.

The geography is wider than most people assume too.

My Analytics for the last seven days shows 2.5K active users from the United States, followed by India (171), Singapore (137), Hong Kong (92) and Canada (86).

The UK comes sixth with 65, level with South Africa. I write from Norwich and my home country barely makes the top five, which is humbling in a useful way.

For a remote work blog, a global audience is the whole point. Remote work isn’t tied to a postcode, and neither are the people looking for it.

Pinterest lets a small blog be discovered by someone in Singapore without a marketing budget, a translator or a lucky break.

And if you take to it, it can become a job in itself.

Businesses hire people to run their Pinterest accounts, which I covered in my guide to Pinterest remote jobs.

You can also check out my Pinterest Manager Services if you need help to get your blog or business seen.

Takeaway: don’t assume who your audience is from the stereotype. Open Audience Insights in Pinterest Analytics and check who’s actually engaging with your pins.

So, Is Pinterest Worth It?

For me, yes, and the Analytics screenshot is the argument. But the benefits of using Pinterest come with strings attached.

It’s slow, plenty of your pins will flop, and one careless share can get your account flagged. I know because I’ve done all three.

If you want a starting point, keep it small. Set up a free business account, pick one blog post you’re proud of, and make a pin with the search phrase in the title.

Then make another next week, and the week after. Check your outbound clicks in a month, then again in three. Don’t judge it any sooner than that.

Some of those pins will do nothing. One of them might still be sending readers and/or buyers in 2030.

Need Help With Pinterest?

Everything above works, but it also takes time, and time is what most bloggers and small business owners are short of.

There’s keyword research, pin design, writing descriptions, scheduling and checking analytics, then doing it all again next week, for months.

That’s a lot of admin before Pinterest starts paying you back.

If you’d rather hand it over to someone who has already been through the slow start, the flops and the spam flag, that’s what I do.

I’m a Pinterest manager for bloggers and small businesses, and you can see how I work and get in touch on my Hire Me page.

No pressure either way. If you’d rather do it yourself, the steps above are all you need to get started.

Learn More About My Pinterest Manager Services.

Need help now?

Shoot me an email via my Contact Page.

The post Benefits of Using Pinterest: How a 4-Year-Old Pin Still Sends Me 1,100+ Blog Visits a Month appeared first on Remote Work Rebels.

* This article was originally published here

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