Make Money From Home: Blackboard is Hiring Work from Home Now in Many States!

Blackboard is hiring work from home in all 50 states!

Blackboard is hiring remote work in all 50 states! Blackboard is an education technology company! They are hiring remote copywriters now!

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Job Description

Copywriter

Blackboard Student Success

United States

Description

Copywriter – Higher Ed Marketing Services

Remote – US

The Opportunity:

We’re looking for a Copywriter to help us push the boundaries of what education can offer through the power of technology. Education is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the world. Blackboard is the world’s leading education technology company, providing dynamic products and services to the global education community. We’re focused on driving innovation in EdTech and working with our clients to create a smarter learning environment.

At Blackboard, we believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.

Blackboard’s Marketing and Enrollment organization is looking for a knowledgeable, results-oriented marketing copywriter to join our client-facing delivery team and work directly with our Higher Education partners as well as with various internal stakeholders. We’re focused on helping our clients navigate marketing and recruit students confidently by making data-driven decisions that address the big challenges facing their institutions today.

The Copywriter will be responsible for the copywriting of marketing assets that drive enrollment growth for institutions. There will be a heavy emphasis on using data and analytics to refine the messaging approach and optimize conversions. This position is an amalgam of analytical and creative responsibilities, requiring a clear understanding of best practices related to digital marketing, direct response, SEO, social media, and content marketing. This person will need to be a self-starter who is able to work autonomously as well as collaboratively within a team environment. While not directly client-facing, the success of this position depends upon this person’s commitment to excellence and customer satisfaction.

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Primary responsibilities will include:

Playing a critical role in developing the messaging needed to support the enrollment process

Content Development

Completing content projects on behalf of Blackboard clients including (but not limited to):
- Microsites and landing page copy
- Emails
- Digital display ad copy
- Paid search copy
- Social media assets
- Content marketing pieces (infographics, e-books, blogs, video scripts)
Executing on best practices related to SEO and content marketing
Incorporating audience insights and marketing data where applicable
Completing any research needed to inform copy and content pieces including research for blog development and e-books on behalf of the client
Collaborating on information gathering from subject matter experts including interviews and survey development

Content Marketing/SEO

Working with Blackboard consultants to conduct in-depth assessments of existing client websites to identify areas for improvement and uncover barriers to organic page ranking as it relates to content
Researching search queries applicable to client websites and providing guidance on keyword lists
Identifying opportunities for content development and asset creation based on keyword ranking
Guiding the development of helpful tools and reports including content calendars, best practices, and audits on behalf of Higher Ed clients
Developing content for creative materials such as infographics and social media tools as needed to augment content marketing efforts

The Candidate:

Required skills/qualifications:

Bachelor’s degree (emphasis in creative writing/English/marketing/design preferred)
3+ years of copywriting experience in a marketing capacity
Experience writing for digital media including websites, display ads, and paid search
Strong ability to collaborate with designers and marketing strategists
Experience developing content marketing pieces that build on search engine optimization (SEO)
Strong attention to detail, focused on quality
Thorough understanding of overall marketing strategy, marketing new media techniques, and integrated communications
Customer success mindset and perspective
Collaborative individual, with relationship-building skills that generate enthusiasm and produce results beyond expectations
Analytical orientation with strong attention to detail
Independent, self-starter with strong prioritization, project management, and coordination skills
Ability to excel in a fluid, cross-functional team environment